As part of the Summer Campaign “A lifetime of great stories” a focus was put on the characters themselves. This led to a great opportunity to tax over Bond Street Tube Station escalators. Using profiles of many of Disney+’s beloved characters and the advertising screens lining the staircase to move from screen to screen at the same speed as the escalator. Bringing magic to peoples communities.

As part of the greater Summer Campaign, Disney+ created a dynamic ice cream parlour experience for London’s 2025 festival season. With character themed ice creams with activations and interactive touchpoints making it a standout destination.

In addition to the Summer Campaign I was tasked to roll out assets for the Disney+ platform and social media. Everything from emailers, advertising banners, app content and NatGeo printed adverts.